The music industry can't disappear completely. While it is experiencing lower sales, as commentator Strumpf said, other industries, like car sales, are experiencing the same problem. Even in the 1980s the music industry had a decline in sales that it survived. I also agree with Dannen that it was a business failure on the part of the record companies to not jump onto the mp3 bandwagon. "The industry could have adopted and embraced MP3 as the new dominant format, had it understood why it was unstoppable," he said. And I think he's entirely right. If the companies had sold mp3s at the beginning of their popularity, illegal means might not have taken off as quickly. Gottlieb suggested the option of free, but ad-supported mp3 content and the selling of higher quality digital products.
They've survived changing technology before. The marketability of music hasn't declined. It is a matter of finding a new way to do so, which is probably only a matter of time at this point.
Sunday, March 13, 2011
Glued to Technology: Blog Prompt 3
Youth culture today really doesn't think twice about the presence of technology. Back when I was in middle school, having a cell phone was still an emerging trend. Most people didn't have one, let alone texting yet. If you had one it was more of a status symbol than a phone that you'd use. My sister is now at that age and the majority of kids her age have cell phones and use them. Texting is a multiple times a day activity, and unlimited texting a definite must. My sister can easily send over 4,000 texts a month. My mom, dad, and I combined don't even send that many.
Parents are obviously going to be worried about this. What could possibly be that important that you constantly keep in touch with that many people? However, it's pretty much just the new norm. The kids are used to it and don't think of it as anything unusual. In my opinion, as long as the kids have the ability to put their phones and computers aside every so often and know how to handle themselves appropriate through the new media, there isn't a problem. If at the family dinner their child throws a fit because they can't text their friends, then there is most definitely a right to be concerned.
Parents are obviously going to be worried about this. What could possibly be that important that you constantly keep in touch with that many people? However, it's pretty much just the new norm. The kids are used to it and don't think of it as anything unusual. In my opinion, as long as the kids have the ability to put their phones and computers aside every so often and know how to handle themselves appropriate through the new media, there isn't a problem. If at the family dinner their child throws a fit because they can't text their friends, then there is most definitely a right to be concerned.
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